THEORY

Audience

Uses and Gratifications Theory

• Explain how we 'use' the media and what 'gratifications' (pleasures) we receive.

Hypodermic Needle Theory

• Early theory that suggests we are injected with ideas that we believe to be true

Narrative

• Todorov - 3 parts to a narrative (equilibrium, disruption, resolution)
• Propp - character types (hero, villain, princess, donor, helper etc)
• Levi-Straus - binary opposited (narratives feature conflicts between opposing forces. GOOD vs EVIL etc.
• Barthes - Narratives involve enigmas - questions/puzzles to be solved by the audience.