Uses and Gratifications Theory
- Explain how we 'use' the media and what 'gratifications' (pleasures) we receive.
Hypodermic Needle Theory
- Early theory that suggests we are injected with ideas that we believe to be true
Narrative
- Todorov - 3 parts to a narrative (equilibrium, disruption, resolution)
- Propp - character types (hero, villain, princess, donor, helper etc)
- Levi-Straus - binary opposited (narratives feature conflicts between opposing forces. GOOD vs EVIL etc.
- Barthes - Narratives involve enigmas - questions/puzzles to be solved by the audience.